German human geographer Lars pointed out: “Traffic is the force that shapes a city and the essential framework that connects it.”
With the improvement of living standards, people’s demand for traffic signage and wayfinding in cities continues to rise. Therefore, efficiently providing passengers with identification and directional information is especially important. Train stations, subways, and airports are also critical indicators for evaluating the modernization of a city.
Technological advancement has created unlimited possibilities for design. The use of dynamic visual communication in design is gradually entering everyday life, and people’s expectations for traffic wayfinding systems have gone beyond basic directional functions. Today, the transmission of information also pursues visual appeal, digitization, personalization, and interactivity. Advanced dynamic design continues to meet the evolving needs of society.
