Author: Admin Publish Time: 09-07-2026 Origin: Site
A transportation hub is more than a place that handles passenger flows. It is a key intersection where a city's transportation, information, and public services come together.
As urban transportation networks continue to evolve, transportation hubs are serving increasingly diverse users within increasingly complex environments. For passengers, every stage of the journey—from entering the hub and finding their way to parking, transferring, and waiting—requires accurate, continuous information and accessible services.
However, different facilities are often developed independently and assigned separate functions. Scattered information, disconnected wayfinding, and fragmented service scenarios can make seamless travel far more complicated than it should be. What transportation hubs truly need is coordination among different facilities.
For large transportation hubs, passenger needs run throughout the entire journey.
Upon entering the station, passengers need to quickly find their destination. After parking, they need to accurately locate their vehicle. During transfers, they need timely transportation information. After leaving the station, they may also need wayfinding, rest areas, consultation, and public services.
This means that transportation hubs are no longer solving isolated, single-point problems. Instead, they need to address a broader set of questions:
Where are the people? Where is the information? Where are the services?
How can dispersed facilities be connected so that information, space, and services form an integrated system?
This is one of the key challenges facing modern urban transportation hubs.
Designed around the multi-scenario and multi-functional needs of transportation hubs, ZEMSO takes “inside + outside the station” as the core concept, integrating urban facilities into a systematic solution for comprehensive transportation hubs.
To address passengers' needs for information, route guidance, parking, and transfers, ZEMSO integrates information displays, vehicle-finding terminals, parking displays, wayfinding signage, and other facilities.
Through different types of information terminals, the system provides multi-level services ranging from public information distribution and directional guidance to vehicle locating and intelligent consultation.
This enables passengers to access the information they need more quickly, clearly, and efficiently.
The service experience does not end when passengers leave the station.
ZEMSO integrates smart solar benches, urban service kiosk, police service kiosks, smart wayfinding digital signage, and other facilities into the surrounding public space.
These facilities support functions such as waiting, resting, information consultation, public services, and public safety. At the same time, they transform the transportation hub from a simple “transfer space” into a comprehensive node connecting passengers with broader urban public services.
Inside the station addresses information and efficiency. Outside the station enhances services and experience.
Each facility performs its own role while working together with others to create a complete transportation hub service ecosystem.
As an important integrated transportation hub, Shanghai Railway Station connects multiple modes of transportation, including railways, metro, buses, and taxis, while handling large passenger flows and complex travel needs every day.
For such a demanding environment, ZEMSO starts from the overall spatial layout and real-world passenger needs, systematically planning both information services and public-space services.
From helping passengers identify directions upon arrival, to providing resting areas and information during waiting, as well as supporting volunteer services and public safety, multiple facilities take on different service roles. Together, they transform previously scattered urban furniture into a more complete and connected public service environment. The goal is to move beyond individual, standalone facilities and create a network of interconnected service nodes.
ZEMSO aims to connect people, information, space, and services within transportation hubs—making information clearer, wayfinding more continuous, services more complete, and urban travel simpler.
ZEMSO continues to explore more than just innovation in individual products. We explore the possibilities between products and scenarios, technology and cities.
With products as the foundation, scenarios as the core, and a systematic approach to connecting urban spaces, ZEMSO develops solutions that respond to the evolving needs of modern cities. ZEMSO transforms urban transportation hubs from places of arrival and departure into efficient, convenient, and human-centered public spaces.
