Author: Site Editor Publish Time: 07-07-2025 Origin: Site
On June 30, Guangtai Hu , President of the Jiangsu Federation of Industry and Commerce Lighting Engineering Association and Chairman of Xinghui Lighting Engineering Group, together with Shuiling Guan, Chairman of Oqi Lighting Technology Co., Ltd., and General Manager Weiguang Cai , visited Shanghai ZEMSO GROUP to engage in in-depth discussions on joint branding and overseas expansion. ZEMSO GROUP Chairman Song Li andJun Liang , Director of the International Business Division, hosted and participated in the talks.
The meeting opened with Chairman Song Li introducing ZEMSO GROUP's development history and core strengths. As a nationally supported “Specialized, Refined, Distinctive and Innovative” enterprise and a Shanghai “Little Giant” in science and technology, ZEMSO GROUP has remained focused on smart city public transport solutions. With a comprehensive product portfolio and extensive implementation experience—particularly in smart bus shelters and electronic stops—the company is a recognized industry leader. Li emphasized that, in response to the global smart-city boom, ZEMSO GROUP seeks to team up with China’s top enterprises to expand into international markets and achieve mutually beneficial growth.
Next, Chairman Guangtai Hu of Xinghui Lighting detailed the group’s deep expertise in lighting-engineering projects, highlighting its rich experience in designing, constructing, and locally servicing large-scale installations—capabilities that can provide turnkey support for overseas brand expansion. Chairman ShuiLing Guan of Oqi Lighting noted that Oqi has a solid foundation in LED-lighting R&D, manufacturing, and international certification, and long-standing relationships with global buyers, offering significant market-development potential.
The three parties then held extensive exchanges on “going global through brand collaboration” and reached a strong consensus on the internationalization trends in the smart-city-furnishings sector. Under the dual impetus of the Belt and Road Initiative and worldwide green-development trends, demand for smart-city products is surging in emerging markets such as Southeast Asia, the Middle East, and Latin America. By integrating each party's strengths in product R&D, engineering capabilities, and channel resources, they will effectively overcome the bottlenecks faced by individual enterprises venturing abroad, form a synergistic force, and establish a “National Team” of Chinese smart-city solutions.
On this basis of comprehensive communication and mutual understanding, the three parties formally signed a strategic agreement on joint overseas branding. This signing marks the official launch of a new era of multi-party collaboration and collective expansion in the smart-city-furnishings industry, injecting strong momentum into the global outreach of Chinese smart-city products.
This strategic cooperation represents a pivotal step toward the international market and underscores the firm determination of Chinese smart-city brands to step onto the world stage. Going forward, ZEMSO GROUP will continue to adhere to its philosophy of “Technology as the Core, Design as the Soul,” working with its partners to drive high-quality overseas expansion of China's smart-city industry and secure broader development opportunities for “Made in China.”
About Shanghai Zemso Urban Furniture Technology Co., Ltd.
Shanghai Zemso Urban Furniture Technology Co., Ltd. is located in Shanghai Urban Industrial Park, with a registered capital of 60 million yuan.It is one of the few specialized enterprises specializing in R&D, production and sales of smart city furniture in China.
